
I’m Bart — a designer specialising in creating user-friendly, results-oriented solutions that drive success.
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About me
Playlists
Highlights — Designed and delivered
Highlights — Designed and delivered
Highlights — Designed and delivered
Highlights — Designed and delivered
Uber
2024 - Now
Uber
2024 - Now


Uber Payments
Across Uber’s products, I worked on payment systems handling transactions and financial partner integrations at scale. This included consumer-facing flows for riders and drivers, as well as enterprise payments and internal commerce tooling supporting Uber’s broader financial ecosystem.
Impact
Improved support for enterprise billing and complex financial operations within Uber
Increased the robustness and adaptability of payment flows across products and markets
Enabled smoother payment method and financial experiences for both operations teams and end users

Uber Payments
Across Uber’s products, I worked on payment systems handling transactions and financial partner integrations at scale. This included consumer-facing flows for riders and drivers, as well as enterprise payments and internal commerce tooling supporting Uber’s broader financial ecosystem.
Impact
Improved support for enterprise billing and complex financial operations within Uber
Increased the robustness and adaptability of payment flows across products and markets
Enabled smoother payment method and financial experiences for both operations teams and end users

Uber Payments
Across Uber’s products, I worked on payment systems handling transactions and financial partner integrations at scale. This included consumer-facing flows for riders and drivers, as well as enterprise payments and internal commerce tooling supporting Uber’s broader financial ecosystem.
Impact
Improved support for enterprise billing and complex financial operations within Uber
Increased the robustness and adaptability of payment flows across products and markets
Enabled smoother payment method and financial experiences for both operations teams and end users
Heineken
2023 - Now
Heineken
2023 - Now


Heineken Draught Competition
Across live events and everyday bar settings, consistent beer quality and draught execution are essential. A mobile platform supports Heineken’s Star Quality Team in delivering on-site bartender training and live experiences.
Impact
Enabled a 2× increase in the number of bartender trainings delivered through a mobile competition platform
Supported live draught competitions at major international events, including Formula 1 and the Champions League
Increased engagement through a second-screen experience with live scoring and leaderboards
Provided Heineken teams with insight into participation and training outcomes via a dedicated dashboard

Heineken Draught Competition
Across live events and everyday bar settings, consistent beer quality and draught execution are essential. A mobile platform supports Heineken’s Star Quality Team in delivering on-site bartender training and live experiences.
Impact
Enabled a 2× increase in the number of bartender trainings delivered through a mobile competition platform
Supported live draught competitions at major international events, including Formula 1 and the Champions League
Increased engagement through a second-screen experience with live scoring and leaderboards
Provided Heineken teams with insight into participation and training outcomes via a dedicated dashboard

Heineken Draught Competition
Across live events and everyday bar settings, consistent beer quality and draught execution are essential. A mobile platform supports Heineken’s Star Quality Team in delivering on-site bartender training and live experiences.
Impact
Enabled a 2× increase in the number of bartender trainings delivered through a mobile competition platform
Supported live draught competitions at major international events, including Formula 1 and the Champions League
Increased engagement through a second-screen experience with live scoring and leaderboards
Provided Heineken teams with insight into participation and training outcomes via a dedicated dashboard
Spie
2023 - 2024
Spie
2023 - 2024


Spie Start
Efficient time registration for on-site employees without regular computer access and with varying levels of digital proficiency is challenging. To address this, a mobile-first time tracking tool was designed to make the process faster, clearer and more accessible.
Impact
Improved time registration efficiency by ~17%
Operational impact with an ROI equivalent to 3.4 FTE (€135K annually)
Increased accuracy in time reporting, reducing errors by 8–9%
Validated the solution through a Design Sprint and user testing, contributing to a user rating of 8.0 / 10
Enabled reuse and scalability through a Mendix design system, now actively used across other internal Spie tools

Spie Start
Efficient time registration for on-site employees without regular computer access and with varying levels of digital proficiency is challenging. To address this, a mobile-first time tracking tool was designed to make the process faster, clearer and more accessible.
Impact
Improved time registration efficiency by ~17%
Operational impact with an ROI equivalent to 3.4 FTE (€135K annually)
Increased accuracy in time reporting, reducing errors by 8–9%
Validated the solution through a Design Sprint and user testing, contributing to a user rating of 8.0 / 10
Enabled reuse and scalability through a Mendix design system, now actively used across other internal Spie tools

Spie Start
Efficient time registration for on-site employees without regular computer access and with varying levels of digital proficiency is challenging. To address this, a mobile-first time tracking tool was designed to make the process faster, clearer and more accessible.
Impact
Improved time registration efficiency by ~17%
Operational impact with an ROI equivalent to 3.4 FTE (€135K annually)
Increased accuracy in time reporting, reducing errors by 8–9%
Validated the solution through a Design Sprint and user testing, contributing to a user rating of 8.0 / 10
Enabled reuse and scalability through a Mendix design system, now actively used across other internal Spie tools
NHG
2023 - 2024
NHG
2023 - 2024


NHG Design System
NHG manages mortgage support processes through a digital platform used by staff and external partners. To improve consistency and usability across this growing ecosystem, a design system was introduced to create a cohesive, scalable experience aligned with NHG’s brand and Mendix platform requirements.
Impact
Improved efficiency across NHG’s digital tools, resulting in +19% efficiency and saving ~35 hours per user per year
Increased clarity and consistency, leading to 7–15% fewer errors
Strengthened usability and adoption, contributing to a +7% increase in motivation to use
Enabled more efficient and aligned design and development workflows, driving a +13% increase in overall satisfaction

NHG Design System
NHG manages mortgage support processes through a digital platform used by staff and external partners. To improve consistency and usability across this growing ecosystem, a design system was introduced to create a cohesive, scalable experience aligned with NHG’s brand and Mendix platform requirements.
Impact
Improved efficiency across NHG’s digital tools, resulting in +19% efficiency and saving ~35 hours per user per year
Increased clarity and consistency, leading to 7–15% fewer errors
Strengthened usability and adoption, contributing to a +7% increase in motivation to use
Enabled more efficient and aligned design and development workflows, driving a +13% increase in overall satisfaction

NHG Design System
NHG manages mortgage support processes through a digital platform used by staff and external partners. To improve consistency and usability across this growing ecosystem, a design system was introduced to create a cohesive, scalable experience aligned with NHG’s brand and Mendix platform requirements.
Impact
Improved efficiency across NHG’s digital tools, resulting in +19% efficiency and saving ~35 hours per user per year
Increased clarity and consistency, leading to 7–15% fewer errors
Strengthened usability and adoption, contributing to a +7% increase in motivation to use
Enabled more efficient and aligned design and development workflows, driving a +13% increase in overall satisfaction
Government
2020 - 2022
Government
2020 - 2022


GGD Contact
To support COVID-19 source and contact investigations, a secure digital solution was developed for the GGD. A web portal and mobile application were designed to speed up investigations while meeting strict privacy and security requirements, translating complex medical guidelines into clear, usable digital experiences.
Impact
Rolled out across multiple GGD regions nationwide
Supported contact tracing for thousands of cases
Reduced the time between positive test results and contact outreach
Adopted as a core component of the national COVID-19 investigations

GGD Contact
To support COVID-19 source and contact investigations, a secure digital solution was developed for the GGD. A web portal and mobile application were designed to speed up investigations while meeting strict privacy and security requirements, translating complex medical guidelines into clear, usable digital experiences.
Impact
Rolled out across multiple GGD regions nationwide
Supported contact tracing for thousands of cases
Reduced the time between positive test results and contact outreach
Adopted as a core component of the national COVID-19 investigations

GGD Contact
To support COVID-19 source and contact investigations, a secure digital solution was developed for the GGD. A web portal and mobile application were designed to speed up investigations while meeting strict privacy and security requirements, translating complex medical guidelines into clear, usable digital experiences.
Impact
Rolled out across multiple GGD regions nationwide
Supported contact tracing for thousands of cases
Reduced the time between positive test results and contact outreach
Adopted as a core component of the national COVID-19 investigations
Sitedish
2019 - 2022
Sitedish
2019 - 2022


Sitedish Multi-Platform Product Design
A unified management platform was designed for delivery and takeaway restaurants, bringing online ordering, POS, delivery management and ordering together in one solution. To support a seamless experience across touchpoints, a flexible white-label system was introduced alongside a platform-wide redesign.
Impact
Led the design team responsible for a multi-platform redesign now used daily by ~4,000 restaurants and 20,000+ end users
Unified five digital touchpoints into one cohesive design ecosystem
Reduced development time by ~30% through standardized and reusable design components
Enabled scalable customization through a flexible white-label system without compromising usability

Sitedish Multi-Platform Product Design
A unified management platform was designed for delivery and takeaway restaurants, bringing online ordering, POS, delivery management and ordering together in one solution. To support a seamless experience across touchpoints, a flexible white-label system was introduced alongside a platform-wide redesign.
Impact
Led the design team responsible for a multi-platform redesign now used daily by ~4,000 restaurants and 20,000+ end users
Unified five digital touchpoints into one cohesive design ecosystem
Reduced development time by ~30% through standardized and reusable design components
Enabled scalable customization through a flexible white-label system without compromising usability

Sitedish Multi-Platform Product Design
A unified management platform was designed for delivery and takeaway restaurants, bringing online ordering, POS, delivery management and ordering together in one solution. To support a seamless experience across touchpoints, a flexible white-label system was introduced alongside a platform-wide redesign.
Impact
Led the design team responsible for a multi-platform redesign now used daily by ~4,000 restaurants and 20,000+ end users
Unified five digital touchpoints into one cohesive design ecosystem
Reduced development time by ~30% through standardized and reusable design components
Enabled scalable customization through a flexible white-label system without compromising usability
bol.com
2019
bol.com
2019


bol.com Design Sprint
As one of the largest e-commerce platforms in the Netherlands, bol.com works with a wide network of third-party partners to fulfil orders. To explore how delivery reliability could be improved and quickly validate potential directions, bol.com organised a one-week Design Sprint focused on partner needs and logistics.
Impact
Tested and refined a clear solution direction with real bol.com partners during a one-week Design Sprint
Identified key levers to reduce late deliveries among top partners
Improved clarity and predictability of delivery promises, validated with participating partners
Contributed to ideation, user research and rapid prototyping to validate the concept under tight time constraints

bol.com Design Sprint
As one of the largest e-commerce platforms in the Netherlands, bol.com works with a wide network of third-party partners to fulfil orders. To explore how delivery reliability could be improved and quickly validate potential directions, bol.com organised a one-week Design Sprint focused on partner needs and logistics.
Impact
Tested and refined a clear solution direction with real bol.com partners during a one-week Design Sprint
Identified key levers to reduce late deliveries among top partners
Improved clarity and predictability of delivery promises, validated with participating partners
Contributed to ideation, user research and rapid prototyping to validate the concept under tight time constraints

bol.com Design Sprint
As one of the largest e-commerce platforms in the Netherlands, bol.com works with a wide network of third-party partners to fulfil orders. To explore how delivery reliability could be improved and quickly validate potential directions, bol.com organised a one-week Design Sprint focused on partner needs and logistics.
Impact
Tested and refined a clear solution direction with real bol.com partners during a one-week Design Sprint
Identified key levers to reduce late deliveries among top partners
Improved clarity and predictability of delivery promises, validated with participating partners
Contributed to ideation, user research and rapid prototyping to validate the concept under tight time constraints
Breda
2018
Breda
2018


Citymarketing Breda Website
To attract more visitors who stay longer and spend more, a new city website was designed around five core themes: Food, Culture, Shopping, Sports and Family. The platform offers a magazine-style experience that helps visitors explore activities, events and articles through a clear, themed structure.
Impact
Improved findability across 200+ events, attractions and hotspots
Enabled faster visitor orientation and decision-making through clear structure and filtering
Strengthened alignment between the digital experience and Breda’s tourism objectives
A scalable, theme-based concept validated through a Design Sprint

Citymarketing Breda Website
To attract more visitors who stay longer and spend more, a new city website was designed around five core themes: Food, Culture, Shopping, Sports and Family. The platform offers a magazine-style experience that helps visitors explore activities, events and articles through a clear, themed structure.
Impact
Improved findability across 200+ events, attractions and hotspots
Enabled faster visitor orientation and decision-making through clear structure and filtering
Strengthened alignment between the digital experience and Breda’s tourism objectives
A scalable, theme-based concept validated through a Design Sprint

Citymarketing Breda Website
To attract more visitors who stay longer and spend more, a new city website was designed around five core themes: Food, Culture, Shopping, Sports and Family. The platform offers a magazine-style experience that helps visitors explore activities, events and articles through a clear, themed structure.
Impact
Improved findability across 200+ events, attractions and hotspots
Enabled faster visitor orientation and decision-making through clear structure and filtering
Strengthened alignment between the digital experience and Breda’s tourism objectives
A scalable, theme-based concept validated through a Design Sprint
Sligro
2017 - 2018
Sligro
2017 - 2018


De Kweker E-commerce Website
To create a more seamless and welcoming online experience for food professionals, De Kweker — a major food wholesaler in Amsterdam and part of Sligro — redesigned its digital platform. The new experience supports both first-time visitors and returning power users through fast navigation, flexible ordering and a refined brand expression.
Impact
A 100%+ increase in new customer sign-ups through an improved onboarding and shopping experience
Improved navigation and search, helping to find relevant products faster
Improved self-service and repeat ordering for power users
Design later adopted for the Sligro website after De Kweker’s acquisition by Sligro

De Kweker E-commerce Website
To create a more seamless and welcoming online experience for food professionals, De Kweker — a major food wholesaler in Amsterdam and part of Sligro — redesigned its digital platform. The new experience supports both first-time visitors and returning power users through fast navigation, flexible ordering and a refined brand expression.
Impact
A 100%+ increase in new customer sign-ups through an improved onboarding and shopping experience
Improved navigation and search, helping to find relevant products faster
Improved self-service and repeat ordering for power users
Design later adopted for the Sligro website after De Kweker’s acquisition by Sligro

De Kweker E-commerce Website
To create a more seamless and welcoming online experience for food professionals, De Kweker — a major food wholesaler in Amsterdam and part of Sligro — redesigned its digital platform. The new experience supports both first-time visitors and returning power users through fast navigation, flexible ordering and a refined brand expression.
Impact
A 100%+ increase in new customer sign-ups through an improved onboarding and shopping experience
Improved navigation and search, helping to find relevant products faster
Improved self-service and repeat ordering for power users
Design later adopted for the Sligro website after De Kweker’s acquisition by Sligro
Tempo-Team
2017
Tempo-Team
2017


Tempo-Team Job Seeking Website
To make it easier for users to find and apply for jobs, the Tempo-Team website was redesigned with a clearer and more intuitive job search experience. Improved search, filtering and vacancy pages help users quickly identify relevant roles, while a simplified application flow supports users throughout the process.
Impact
Increased engagement and conversion, with A/B testing demonstrating higher CTR to vacancy details and completed applications
Supports ~20,000 job postings per year, enabling scalable job discovery and applications
Established a reusable design foundation, with the design system still actively in use since 2017
Improved job discovery and application flows through structured vacancy pages and clearer employer information

Tempo-Team Job Seeking Website
To make it easier for users to find and apply for jobs, the Tempo-Team website was redesigned with a clearer and more intuitive job search experience. Improved search, filtering and vacancy pages help users quickly identify relevant roles, while a simplified application flow supports users throughout the process.
Impact
Increased engagement and conversion, with A/B testing demonstrating higher CTR to vacancy details and completed applications
Supports ~20,000 job postings per year, enabling scalable job discovery and applications
Established a reusable design foundation, with the design system still actively in use since 2017
Improved job discovery and application flows through structured vacancy pages and clearer employer information

Tempo-Team Job Seeking Website
To make it easier for users to find and apply for jobs, the Tempo-Team website was redesigned with a clearer and more intuitive job search experience. Improved search, filtering and vacancy pages help users quickly identify relevant roles, while a simplified application flow supports users throughout the process.
Impact
Increased engagement and conversion, with A/B testing demonstrating higher CTR to vacancy details and completed applications
Supports ~20,000 job postings per year, enabling scalable job discovery and applications
Established a reusable design foundation, with the design system still actively in use since 2017
Improved job discovery and application flows through structured vacancy pages and clearer employer information
Louwman
2015 - 2016
Louwman
2015 - 2016


Auto.nl
Making buying a car transparent, fun and easy — fully online. The auto.nl website was designed around quick orientation and confident decision-making, enabling fast discovery and clear comparison of cars, with strong emphasis on photography and colour options on the detail page.
Impact
Pioneered the first successful fully online car sales platform in the Netherlands
Sold 4,000 cars fully online within the first five years after launch
Achieved a customer rating of 9.3 / 10, based on 1,211 reviews
Set up a design foundation powering the platform since 2017
Established a lean startup model with scrum, now operating as a profitable innovation lab

Auto.nl
Making buying a car transparent, fun and easy — fully online. The auto.nl website was designed around quick orientation and confident decision-making, enabling fast discovery and clear comparison of cars, with strong emphasis on photography and colour options on the detail page.
Impact
Pioneered the first successful fully online car sales platform in the Netherlands
Sold 4,000 cars fully online within the first five years after launch
Achieved a customer rating of 9.3 / 10, based on 1,211 reviews
Set up a design foundation powering the platform since 2017
Established a lean startup model with scrum, now operating as a profitable innovation lab

Auto.nl
Making buying a car transparent, fun and easy — fully online. The auto.nl website was designed around quick orientation and confident decision-making, enabling fast discovery and clear comparison of cars, with strong emphasis on photography and colour options on the detail page.
Impact
Pioneered the first successful fully online car sales platform in the Netherlands
Sold 4,000 cars fully online within the first five years after launch
Achieved a customer rating of 9.3 / 10, based on 1,211 reviews
Set up a design foundation powering the platform since 2017
Established a lean startup model with scrum, now operating as a profitable innovation lab
Van Dale
2015
Van Dale
2015


Van Dale Online
As the largest dictionary publisher in the Netherlands, Van Dale modernised its digital platform with a clearer, more scalable interface. Navigation and search were optimised to support efficient lookup across user groups, and the design was rolled out across products such as Van Dale op School to create a consistent and recognisable dictionary experience.
Impact
Delivered a production-ready application in under 20 days
Established a UX foundation still actively in use for over 10 years
Enabled a single UX model supporting three core Van Dale product lines
Adopted as dictionary software by many licensed Dutch schools

Van Dale Online
As the largest dictionary publisher in the Netherlands, Van Dale modernised its digital platform with a clearer, more scalable interface. Navigation and search were optimised to support efficient lookup across user groups, and the design was rolled out across products such as Van Dale op School to create a consistent and recognisable dictionary experience.
Impact
Delivered a production-ready application in under 20 days
Established a UX foundation still actively in use for over 10 years
Enabled a single UX model supporting three core Van Dale product lines
Adopted as dictionary software by many licensed Dutch schools

Van Dale Online
As the largest dictionary publisher in the Netherlands, Van Dale modernised its digital platform with a clearer, more scalable interface. Navigation and search were optimised to support efficient lookup across user groups, and the design was rolled out across products such as Van Dale op School to create a consistent and recognisable dictionary experience.
Impact
Delivered a production-ready application in under 20 days
Established a UX foundation still actively in use for over 10 years
Enabled a single UX model supporting three core Van Dale product lines
Adopted as dictionary software by many licensed Dutch schools
2014
Strakzat
2014
Strakzat
2014
Strakzat
2014
Co-founded Strakzat
Graduated on Friday, founded on Monday.
Co-founded Strakzat
Graduated on Friday, founded on Monday.
Co-founded Strakzat
Graduated on Friday, founded on Monday.