I'm Bart, Digital Product Designer

I help teams turn ideas into products people actually love to use, for companies like Uber, Heineken and bol.com. Based in Rotterdam, over a decade in, I still love making complex things feel simple.

Design SystemsUI DesignUX DesignProduct StrategyDesign SprintsPrototyping

Working on

Something new

2024 – Now

Uber Payments

Designing payment systems that handle transactions and financial partner integrations at scale, across Uber's products.

From idea to product

1. Discover

I talk to the people involved before I draw anything: what the goal is, what the constraints are, and which problem we are actually solving. Agreeing on that is the cheapest thing on this list.

2. Ideate

I sketch, structure and argue the options out until one of them holds up. I change my mind a lot here, which is the point: it costs nothing now and a great deal later.

3. Design & prototype

I do the interaction and the visual design in one pass, and build it far enough to be clicked through, on patterns that keep working long after I have handed the screens over.

4. Validate

I put it in front of real users, watch what changes, and keep adjusting once it is out in the world. Shipping is where I find out what I got wrong.